Search Engine Optimization (SEO) is the process of making on-page and off-page modifications to a website in order to improve its rankings in the search engines. Why does search engine ranking matter? Because most web searches never get past the first page. If your site isn’t on the first page, you’re missing out on a HUGE percentage of potential customers. SEO services drive high quality customers to your website and increase sales leads from customers looking for your products and services. And to top it off, SEO provides a higher ROI than any other marketing effort.